How does Google Adwords work?

How does Google Adwords work?

Google Adwords is Google’s advertising platform where you pay to get your clickable advert featured on the first page of Google Search.

How does Google Adwords work?

The actual position of your Google Adwords ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

What’s in it for you?

  • Pay Per Click only

    Unlike traditional advertising, you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

  • Attract More Customers

    Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

  • Increase Website Traffic

    You will experience a drastic increase in website traffic.

  • Measurable Return On Investment

    Unlike tradition advertising methods, Google Adwords and Pay-Per-Click advertising is completely measurable.

  • Month-to-Month basis

    There are no suffocating long term contracts required (unless you would want to qualify for discount) and you get a monthly report to show you JUST how effective your new Marketing strategy is performing.

  • Your Success is our Success

    We treat your Digital Marketing campaign as if it was our own, which guarantees you the best effort from our side at all times.


How does our process work?

  • Discovery

    First we find out what your goals are and what you would like to achieve.

  • Package Selection

    Based on your goals and budget, we recommend the Digital Marketing package that will help you achieve your goals, or create a custom package to suit your needs.

  • Invoice

    Once you have selected your ideal Digital Marketing package, we will send you a detailed invoice for your first installment.

  • Adwords Campaign Creation

    We then get cracking on your new Google Adwords campaign, with intensive keyword research on your industry, setting up location targeting and budget optimisation. (24-48hrs)

  • Adwords Campaign Launch

    Once your Adwords campaign is optimized and ready, we will launch your new capaign into the Googlesphere.

  • Campaign Reporting

    Now that your Google Adwords campaign is running and bringing in some sweet new leads, we will create a Marketing Report for you once a month detailing all of the statistics of your campaign so you can see the effectiveness of your investment.

  • Monitoring & Optimization

    We will keep a close eye on your Google Adwords campaign, constantly optimizing and updating it for the best possible ROI.


Elements of this post were taken from this great article from Wordstream.