How does Facebook Advertising work?

How does Facebook Ads work?

Simple definition:

Facebook Ads is Facebook’s advertising platform where you pay to get your clickable advert featured on the timeline of your target audience.

How does Facebook Ads work?

Facebook Ads helps your business find prospective customers. Facebook Ads does this by allowing you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users.

First, you identify your campaign objective, or what you want your Facebook ads to actually accomplish. This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales. Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed.

What’s in it for you?

  • Pay Per Click only

    Unlike traditional advertising, you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

  • Attract More Customers

    Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Facebook Ads can help.

  • Increased Social Reach

    You will experience a drastic increase in your social reach.

  • Measurable Return On Investment

    Unlike tradition advertising methods, Facebook Ads and Pay-Per-Click advertising is completely measurable.

  • Month-to-Month basis

    There are no suffocating long term contracts required (unless you would want to qualify for discount) and you get a monthly report to show you JUST how effective your new Marketing strategy is performing.

  • Your Success is our Success

    We treat your Digital Marketing campaign as if it was our own, which guarantees you the best effort from our side at all times.


How does our process work?

  • Discovery

    First we find out what your goals are and what you would like to achieve with your Facebook Ads campaign.

  • Package Selection

    Based on your goals and budget, we recommend the Digital Marketing package that will help you achieve your goals, or create a custom package to suit your needs.

  • Invoice

    Once you have selected your ideal Digital Marketing package, we will send you a detailed invoice for your first installment.

  • Facebook Ads Campaign Creation

    We then get cracking on your new Facebook Ads campaign with intensive keyword research on your industry, designing your advert graphics and setting up your audience group.

  • Facebook Ads Campaign Launch

    Once your Facebook Ads campaign is optimized and ready, we will launch your new campaign on to Facebook.

  • Campaign Reporting

    Now that your Facebook Ads campaign is running and bringing in some sweet new leads, we will create a Marketing Report for you once a month detailing all of the statistics of your campaign so you can see the effectiveness of your investment.

  • Monitoring & Optimization

    We will keep a close eye on your Facebook Ads campaign, constantly optimizing and updating it for the best possible ROI.


Parts of this article were sourced from this awesome article from Wordstream.